Our Story
Established In 2005, The Hip Infant is a fresh and innovative way of shopping for babies. Whether it be for your own little one or a gift you will find shopping online with The Hip Infant a breeze.
A born and bred self confessed “baby fanatic” I have searched the globe for products that are modern, stylish and to put it in a word, HIP. As a mother to three fab boys and a much adored new addition Coco (yes she is a girl!). I have identified the difficulty in finding that something new, different and special when searching for children’s bits and bobs.
We Did and still do the globe on a regular basis for items that are state of the art, funky and contemporary. As a mother I have combined my passion for shopping with my love of amazing products and bought to you The Hip Infant.
My commitment to superior customer service and easy buying will allow you to find that special something for that special little person... simply, effortlessly and with piece of mind! What’s more, you can rest easily knowing your product will arrive as promised, when promised and in the condition expected. The Hip Infant provides you access to a real person rather than a machine should you require to discuss your requirements. Our contact details are provided should you wish to contact us.
All the products available at The Hip Infant have been tested and used by my own children and my bevy of helpful friends and their bundles of joy, and my market research has identified products that you, the shopper, have searched for but been unable to find. We have found them for you!
You will find a large variety of products on our website that have been beautifully designed for babies, whether it is chic clothing, stylish slings, tantilising toys or beautiful bedding, you will find it at The Hip Infant.
We understand the dynamics of shopping for babies and feel very confident that your shopping experience with Hip Infant will surpass your expectations. We look forward to doing business with you!
Happy Shopping!
Mel Barassi
A great big Thank you to the very talented and lovely Barb Uil from www.jinkyart.com.au. She not only achieved the impossible and managed to get a photo of all four of my children at once! She has also given us family memories we shall treasure forever.