Prior to the birth of Tinkerbell, with a little spare time on my hand and the knowledge that I was having a girl I hit the shops in search of ‘thankyou’ cards that I could use when she was treated to gifts from family and friends. There is a huuuuuuge array out there, but none of them stood out to me. And so I went about searching the internet for custom cards that could reflect my personal style. It was then that ‘Can’t Live Without Friend’ suggested I look at Just Smitten. I fired off a few questions and requested a quote. As soon as Jenny replied I was sold. She was prompt and friendly and within days had sent me samples to consider – what service!
We had a name in mind for Tinkerbell and in the shower one night (go figure!) I had come up with the artwork, Jenny was happy to work with my design and offered her expertese on how I could make it better. If perchance you don’t have a brainwave in the shower – then Jenny is on hand to design something that suits the feeling and mood you’re after.
If you’re in the market for thankyou cards, birthday cards, birth announcements or gift tags and want something bespoke whilst still being a reasonable price then be sure to check out Just Smitten.
It’s been a while since we’ve profiled a Hip Mum – what better Mum to profile than a wonderful, talented business woman!
Name: Jenny Peters
Lives: in Randwick, Sydney
Lives With: husband and two sons
Tell us a little bit about Just Smitten?
Just Smitten primarily started amongst friends complaining about the woeful selection of cards etc available and particularly the price. I have always had a thing for stationery and always find designing on the computer a great mental outlet and so Just Smitten begun…. Before I knew it, with the help of critique amongst friends – the first range of cards and tags evolved. Commencing with a range of 16 cards and 12 tags, Just Smitten now consists of over 60 cards and tags – all in 14 months!
What kinds of stationery do you specialise in?
I specialise in greeting cards, gift tags, thank you cards, a small range of party invitations, note cards and just new on the block – note books which are proving to be a huge hit already!
What were you doing before you started Just Smitten?
I was working as the advertising Creative Director/Studio Manager for a major magazine publishing house
Why did you decide to start your own business?
I wanted a creative outlet which still enabled me to be a stay at home mum. With my husband in a pretty stressful role, it was important that I did not return to an office as such and rather played the head of house harmony instead!
Any advice for any mothers wishing to start their own business?
Go for it… you never know where it will go. You can only try and mothers realise very quickly (particularly things involving children) where there is a need and therefore often get it right.
Do you help customers with the design process or do they need to suggest artwork?
As part of Just Smitten is Custom Design, I play it both ways. More often than not however I usually provide several ideas after having an initial chat with the client. Very rarely is my idea not exactly what they had in mind which is always a good feeling. It is important to ask key questions before starting a job to avoid making it a long and painful process. It is always a joy to work with custom clients for this reason. I do think years of working with advertising clients, you do realise it pays to ask as many key questions before starting any project!
Once a design is approved how long does the printing process take?
The printing process usually takes at longest, up to a week. This of course is all dependant upon what the process is. Occasionally the printing can be more involved like embossing, special foils etc. These are not only more time consuming in the printing process but they also cost considerably more too!
Do you deliver nationally?
Yes, I do deliver nationally and also internationally. I have had orders from NZ and CA before to name a few from top of mind.
Favourite The Hip Infant product?
Anything from Dwell Studio- I love it all!