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It’s hard to believe but our much loved brand Coco & Eli is almost gone!
It seems like only yesterday that a colleague and myself were brainstorming one afternoon and conceived the concept that was to become Coco & Eli. (Coco after my daughter and Eli after her son)
It was in fact mid 2006 that we launched the brand with our now famous Coco & Eli muslin wraps, these days it is not unusual to see two or three prams in one shopping trip with one of these muslin wraps thrown over the pram or held on to for dear life by a babe that has adopted it as their must have accessory.
I have to admit the first time I saw one swaddles around a baby out in public I had a flutter in my tummy, I could not believe that anyone would love something I created as much as I did, but she did I stopped and asked her!
When creating a new label or product it is really difficult to give it universal appeal, I think the beautiful thing about Coco & Eli is everyone loves those birds mums, dads, grandparents there are no boundaries when it comes to the loyal band of followers we have gained, It has been a pleasure.
So as we come to the final bits and pieces of our Coco & Eli collection. It is now time for us to say goodbye to this beloved brand. I am thrilled to have assisted in creating something truly adorable that I am very proud of. To all of our fantastic customers who have purchased and loved Coco & Eli a big thank you too, I hope you enjoyed it as much as we enjoyed creating it for your little bundle of joy.
To my colleague who partnered me in this venture thank you, you gave me the knowledge and encouragement to create something fab!
Yep…I know we promised we would never abandon this blog. Seems we did, sorry! we do have excuses, the Christmas rush was crazy our mailing sacks were so full Santa would of looked like a cheapscape in comparison. A bit of breathing space, a quick recovery and we were on for January Deal A Day..Phew!
The last couple of weeks have been consumed by designing and adding the final touches to our winter range and I have to warn you its all too cute for words. We have a brand new range of our much loved Birthday Tees coming and all I can say is wow! We have also gone up to a size 5 which is exciting.
We have also finally given in to a barage of pleading emails about Coco & Eli and gone into production to add a delicious range of Babygrows, nighties and bedding, we are expecting delivery by the end of March at the very latest.
Lastly we are doing some work on the website, not major changes but we have taken all the fab feedback on board and making some changes for the better. We can’t wait!
So thats it for now…keep on reading as we do have lots of blog entries to come over the coming weeks.
It seems fitting the day we commence stockingAiden + Anais muslin wraps its a heatwave here in Sydney…phew what a day!
New parents could be forgiven for wondering what the whole muslin wrap hype is about, although not a new fabric, the benefits of swaddling in muslin has really only taken hold over the past 10 years and in its early days they were generally inferior in quality and looked to be polite, unattractive.
The launch of Aiden + Anais in 2004 breathed new life into muslin wraps and they are now looking funkier than ever. Thes wraps are super sized, super soft and a huge range you are bound to find a style you deem hip enough for your babe.
Why Swaddle? This age old technique is used to make your baby feel safe and secure:
Of course muslin wraps are useful for more than just wrapping, they make great shade clothes (perhaps you have noticed wraps over prams?), make a very handy burp cloth, a play matt, a cover for discrete breastfeeding, a play mat and later in life a good muslin wrap can be as important as a favourite comfort toy.
We are so excited this morning, our new The Hip Infant Wall Graphics have arrived and they are in a word DIVINE! We have taken the liberty of setting up a little nursery scene just to show you how, with a few simple pieces you truly can have an environment for babe that is stylish and inviting. We trek through blogs daily and have to admit on the odd occasion have had tears in our eyes from looking at some of the brightly coloured, commercial character filled wonderlands…..eeek!
So our hot picks to compliment The Hip Infant Love Tree ($54.95 also available in pink) are:
The Hip Infant Alphabet Boy Sticks ($59.95 also available in pink) this set is awesome, it include 3 complete sets of the Alphabet! which means you can write what you want, where ever you want (flat surfaces of course!) Its also important to let you know all our Alphabet Wall Graphics mix and match with the rest of our range.
Coco & Eli Buttermilk Birds Muslin Wrap ($24.95 also available in pink & Spots) a luscious muslin wrap, heavier than most muslin wraps out there, washes beautifully and the print…well that just speaks for itself.
Kathe Kruse Nicki Baby Doll ($32.95 available in pink red, green & navy) the perfect doll for a little man, soft and cozy velour, a divine little face and small enough to grab and hold.
Gertie and Me Moses Basket & Stand ($349.95 pieces can be purchased separately) this is a true investment and given the price tag, you need to consider this is an investment, purchasing something that will be handed down through the next generations of your family. Aside from its good looks the Gertie and Me moses basket will be used to death, an easy travel bed, simple to move from room to room and light enough to travel with.
The Hip Infant Sneakies ($27.95 available in fushia, navy and red) funky little runners.
Skip Hop Tool Box ( $99.95 also available in mint & aqua colour combo)the handiest nursery carry all you will ever own. carry everything you need in this one handy vessel.
Pure Baby Organic White Bassinet Sheets ($59.95 also available in cot size and single bed, colours red, navy, pink and sky blue)
Happy decorating! and please if anyone has any nursery pics they would like to share email them to firstname.lastname@example.org
P.S we know there is currently a typo on our front page…oops! it will be gone tonight.